
Directed Social Regard: Surfacing Targeted Advocacy, Opposition, Aid, Harms, and Victimization in Online Media
Researchers introduce Directed Social Regard, a transformer-based framework that moves beyond binary sentiment classification to map coexisting positive and negative attitudes toward specific targets within single messages. This addresses a critical gap in NLP: current tools flatten nuanced rhetoric into overall polarity scores, missing how influence campaigns, political speech, and platform discourse simultaneously advocate for some groups while attacking others. The dual-model approach detects sentiment targets at span level, then scores valence per target, enabling finer-grained analysis of polarization, coordinated harm, and manipulation tactics. For content moderation teams and researchers studying information operations, this represents a meaningful step toward understanding how language weaponizes mixed sentiment.62




























