
ChatGPT now tracks users for ads by default as OpenAI looks for new revenue
OpenAI has shifted its free-tier monetization strategy by enabling behavioral tracking for ad targeting by default, creating a two-tier privacy model where only paid subscribers opt out automatically. This move signals a critical inflection point in how frontier labs balance user acquisition against revenue diversification as API growth plateaus. The decision exposes a structural tension in the AI industry: free users subsidize model training and infrastructure costs, but converting that scale into ad revenue requires surveillance infrastructure typically associated with consumer platforms, not research organizations. For insiders, this foreshadows how LLM providers will likely fragment into premium privacy-preserving tiers and ad-supported commodity access, reshaping competitive positioning.73





















