
Itaú deploys generative AI across Brazil's largest bank with compliance framework
Itaú, Brazil's largest bank, is deploying generative AI across its entire customer and employee base through two core systems: ia.i, a conversational interface, and IARA, a governance platform designed for compliance-heavy financial services. The rollout signals how incumbents in regulated sectors are moving beyond pilot programs to production-scale LLM integration, embedding AI into customer-facing workflows while maintaining the audit trails and control frameworks that regulators demand. This matters because financial institutions globally face identical constraints, making Itaú's approach a template for how to operationalize generative AI without sacrificing compliance.81















