
Google embeds Gemini into custom silicon for 2028 inference efficiency
Google is engineering custom silicon that embeds Gemini's model architecture directly into hardware, targeting a 6 to 10 fold efficiency leap over current TPUs. The Frozen v2 chip, slated for 2028 deployment, represents a strategic shift toward vertical integration of model and silicon design, potentially reshaping inference economics across the industry. If realized, the cost advantage could reshape competitive positioning between Google, OpenAI, and Anthropic in both cloud and on-device inference markets, signaling a broader trend of AI leaders moving beyond general-purpose accelerators.85




























